To assist in getting a leg up on the competition to market drive instruction services to potential clients, we’ve listed some of the best ways in which you can use video to market your services as a driving instructor in order to get more students enrolled with you.
Social Media Marketing
Social media is an excellent platform for marketing, and today, most marketing done on Facebook comes in the form of short videos. Most people enjoy watching Facebook videos, and there’s also Facebook Live which may have been a bit of a flop with personal users but is a treasure for companies and businesses showcasing their products and services. Using Facebook Live is easy. You create a video while logged into Facebook or upload a live video of yourself giving a driving lesson. Another idea is to create a short video of your students coming back and being told that they passed their test, with their permission of course! All of these videos can also be linked to and shard with a few simple clicks via other social media channels as Instagram, LinkedIn, and Twitter.
Start a YouTube Channel
As a driving instructor, creating a YouTube channel can certainly go in your favour. YouTube is the worlds second largest search engine, behind Google. Today, many learner drivers hope to find their perfect driving instructor online (Hopefully through Driving Advisor 😉 ! ) However, it’s impossible to know what a driving instructor is going to be like until you have a lesson with them. Using a series of YouTube videos, which you could make with a hands-free camera kit in the car or smartphone, you could talk potential students through the process of learning to drive with you – doing this shows your skills and personality, as well as putting their mind at ease from the start. It is easy to set up an easy-to-navigate YouTube channel and load all types of videos – fun and instructional!
Use Videos on Your Website
As long as they’re not too large to slow down the total site or page loading time, videos can be a dynamic, interactive addition to your website that improves traffic and, hopefully, get you some more students, and may in fact benefit your SEO. Review Videos are a handy tool, so be sure to ask some past successful students if they would be interested in making a short video about their experience learning to drive with you. Then upload them to your website…
Make Informational Videos
Marketing videos don’t always have to come in the form of a video that tells potential customers what they need and why they need it. In fact, one of the best ways to market your services as a driving instructor is to show just how good you are at your job through content.
One of the best ways to do this is to make tutorial videos. For example, you could create a video offering tips for passing the theory test, using a practice driving theory test to illustrate the questions, or driving-specific tutorials for manoeuvres such as parallel parking, driving around roundabouts, or even tips for helping learner drivers get into the regular habit of checking their rear view mirror. And always try and be fun and personable when you create your videos.
After all – they do say content is king!
These are just some of the awesome ways in which video content and video marketing can be used to promote your driving schools services.